Maximillion Cooper Brings Hypercar Energy to Istanbul with “Cars on Sundays”
Maximillion Cooper, founder of the iconic Gumball 3000, brought hypercar culture to Istanbul during the…
Istanbul became the epicenter of supercar culture this past weekend as Maximillion Cooper, founder of the legendary Gumball 3000, rolled into the city with his hypercar entourage. The event, titled “Cars on Sundays”, took place at 42 Maslak in collaboration with Driven34 and Fastest Meet, drawing an electrifying crowd of car enthusiasts and celebrities. Cooper’s presence in Istanbul was more than a spectacle of horsepower and design—it was a bold teaser for the Gumball 3000 rally start line, scheduled to launch in the city on September 20–21.
Over 70 cars participated in the gathering, including some of the official Gumball 3000 machines: a striking Mansory Ferrari 812 GTS, a Mercedes SLS AMG, and a Lamborghini Huracan Evo Spyder. Cooper, known for his approachable style, engaged directly with the public, shaking hands and sharing moments with fans who gathered in awe of the high-octane display. The atmosphere pulsed with rock and roll vibes, amplified by the event’s official sponsor Hard Rock Café, creating the perfect backdrop for a celebration of luxury, speed, and lifestyle.
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Adding to the power of the stars, Cooper has the support of his wife, rapper, singer and actress Eve Jihan Jeffers, Grammy winner. With more than 10 million albums sold worldwide and worldwide followers, Eve’s presence in Cooper’s life gave the Istanbul crowd a sample of the cultural fusion that defines Gumball 3000: fast cars, music and celebrity glamour. Together, the couple personifies the mix of exclusivity and accessibility of the rally, where the most exotic cars in the world meet the energy of music.
Maximillion Cooper himself is a powerhouse beyond the wheel. With a personal net worth estimated at £500 million, bolstered by a strong network of international sponsors through the Gumball 3000 brand, Cooper continues to cement his place as one of the most influential figures in motorsport and lifestyle events. After Istanbul, Its route will include a stop in Valencia and a grand final in Ibiza, where Spanish fans can expect a spectacle of hypercars and live rock music, delivered in true British style.
As the Gumball 3000 gears up for its official kickoff, one thing is certain: Maximillion Cooper is not just driving cars across continents—he’s driving culture, passion, and a global community fueled by the roar of engines and the thrill of the open road.
Maximillion Cooper (born 1972, England) is a British entrepreneur, fashion designer, racing driver, and the founder of the Gumball 3000, an international rally that combines luxury cars, motorsport, music, fashion, and popular culture. Widely recognized for merging car culture with celebrity lifestyle, Cooper has transformed Gumball 3000 into a global phenomenon, attracting participants ranging from business leaders to international artists and car enthusiasts.
Educated in fashion design at Central Saint Martins College of Art and Design in London, Cooper began his career in the creative industry before establishing Gumball 3000 in 1999. Since its inception, the rally has grown into a worldwide brand, followed by millions of fans across social media and covered extensively by international media outlets. The event has been supported by major sponsors including Hard Rock Café and numerous companies in the automotive and luxury sectors.
On a personal level, Cooper is married to American rapper, singer, and actress Eve Jihan Jeffers, a Grammy Award winner who has sold millions of albums globally. According to financial estimates reported by major media, Maximillion Cooper’s net worth is approximately £500 million, positioning him as one of the most influential figures in the luxury event and automotive lifestyle industries.